We live in a time when online consumer behavior in the competitive eCommerce landscape continues to evolve with technological advancements and innovative new ways to connect products and services with end customers.
Looking to boost sales and increase website traffic? Try a promotion. When well designed and marketed, promotions are an excellent way to connect with existing and new customers.
Learn how Thread + Spoke and Drive Digital developed and implemented a state-of-the-art social media marketing strategy built on algorithmic models to enhance their social media presence and digital brand exposure.
No matter your business, measuring key performance indicators or KPIs is crucial to understanding and improving the effectiveness of your operation. KPIs break down your business performance into manageable pieces so you know where and how to make the critical adjustments necessary to achieve specific strategic goals.
Protecting your reputation, customer data, and sales revenue are some of the most important reasons to reinforce your eCommerce website's security.
In this day and age, it’s becoming more and more common for eCommerce businesses to lose thousands of dollars and possibly their credibility at the hands of hackers. The internet can be a dangerous place to conduct business with the amount of retailer fraud estimated to surmount $130 billion by 2023.
Working to reduce bounce rate only works with active efforts to engage users in new and unique ways. Giving users what they want and enjoy is the ultimate goal. The following techniques are some of the most effective and simple methods we've found to lower that bounce rate and re-engage your audience.
Explore where and how to allocate your marketing dollars to increase sales and brand awareness through the most effective Google and Facebook advertising strategies.